20 Products That Are in High Demand in 2023

20 Products That Are in High Demand in 2023

 

Keeping up with the latest trends can sometimes feel like a full-time job. With constant technological advancements, lifestyle changes, environmental considerations, social shifts and other key factors at play, zeroing in on consumer habits and desires – which are always shifting – can be a major struggle for many entrepreneurs and business owners.[1]

That’s where we step in. 

As a fulfillment company, we pride ourselves on staying in-the-know about products that are in high demand in 2023, including cutting-edge electronics and multi-functional fitness equipment, as well as innovative gadgets and wellness solutions that pack a punch. For this article, we did a deep dive into the products that are dominating markets around the globe, and uncovered the top 20 that are captivating consumers the most. Beyond simply naming the products, we explore why they have risen to popularity, with the aim of shedding light on the complicated world of must-have commodities. 

Our primary goal is to provide valuable insight to entrepreneurs, consumers and industry experts alike, so that everyone can maximize their potential in the business world and beyond.

Portable Phone Chargers

When was the last time you left the house without your cell phone? Likely never. We are rarely, if ever, without our trusty devices– and people tend to panic when their phones are low battery. It’s no wonder, then, that portable phone chargers are among the top products that are in high demand in 2023. 

Smartphone users who are always on-the-go are typically never without a portable charger. Given our growing reliance on our smartphones, people have simultaneously started depending on transportable chargers to ensure constant connectivity and uninterrupted usage.

As smartphones have advanced, they have become more power-dependent, given their larger and more vibrant displays, advanced features and battery-draining apps. Built-in batteries can’t always keep up with the growing demands of cellphone users. As such, portable phone chargers have become must-have accessories for anyone who relies on their smartphone to function at all times.

Portable phone charges offer users mobility and convenience, as well as peace of mind – particularly when it comes to travel emergencies, outdoor activities, and other situations in which it is difficult to find a power source.

While there are many key players in the world of portable power banks, several have soared to the top of the market, including Mophie, Anker and Miady. The commonality between these brands is that they produce products that are sleek, small but mighty, and long-lasting.  

Wireless Headphones

These days, you will seldom see someone with wired headphones. It’s safe to say that wireless earbuds have taken the world of audio technology by storm. They are, without question, among the top products that are high in demand, and there are many reasons for their rising popularity.

For starters, one of the main advantages of wireless headphones is convenience and comfort. Users can move around freely without wires getting in the way, which is particularly beneficial when engaging in exercise. Being tethered to a phone or other audio source can be uncomfortable, and can easily get in the way of a good workout.

Beyond convenience, wireless headphones are also easier for on-the-go use and portability. Plus, they tend to have sleeker and more modern designs than their wired counterparts, which makes them more desirable among fashion-conscious consumers. 

As wireless headphones have surged in popularity, the technology behind them has become increasingly advanced. Now, many wireless headphones come with nuanced features, including active noise cancellation and multi-device connectivity. In short, the sound quality with wireless headphones is often superior.

Smartwatches and Fitness Trackers

Perhaps due to the covid-19 pandemic, people are more health conscious than ever, which explains the ongoing demand for smartwatches and fitness trackers, both of which are products that are in high demand in 2023.

Smartwatches and fitness trackers offer a number of benefits to users, specifically when it comes to health and wellness. They have the ability to track steps, monitor heart rate, count calories, describe sleep patterns and assist with setting fitness goals.

Part of what makes smartwatches so attractive to consumers is their inherent convenience. They are designed to be worn on the wrist, making them highly accessible. They allow for seamless synchronization with the body, which provides users with a comprehensive understanding of their health data. Users can also personalize their devices to cater to their own needs, specifically when it comes to notifications and certain tracking features.

In addition to their appeal for health-conscious consumers, smartwatches offer a slew of lifestyle benefits to users, too. They come in a wide range of designs, styles, colours and materials, and in some cases, they can even be customized. Smartwatches have emerged as both a functional device and a fashion accessory. 

Home Workout Equipment

In keeping with the theme of health, home workout equipment has soared in popularity, and is certainly among the top products that are in high demand in 2023. 

Whether it’s treadmills, stationary bikes or weight sets, the rising demand for home workout equipment is fueled by society’s growing emphasis on health and wellness – coupled with convenience. There are many benefits to working out at home rather than a public gym, not the least of which is convenience and accessibility. 

Having workout equipment readily available at home eliminates the need to travel to a gym – or pay for in-person classes, which are increasingly costly. Consumers can exercise from home when they want – and how they want – offering them a sense of agency and flexibility. Technological advancements have enhanced the at-home workout experience, allowing people to take virtual exercise classes, and control the intensity, duration and format of workouts they do.

Plus, many people prioritize privacy, and working out from home means doing it in the comfort of one’s own environment, which is an added bonus. Users can exercise without pressure or external distractions, and for many people, this enhances their ability to focus on the workout and truly benefit from it.

Although home workout equipment ascended in popularity while gyms closed down during the pandemic, the trend seems to be here to stay.

Natural and Organic Skincare Beauty Products

When it comes to beauty and skincare, clean is king. Brands with an emphasis on clean, natural ingredients have created products that are in high demand in 2023.

Lately, consumer preferences are leaning a lot more towards natural and organic skincare products. This transition has been driven by several factors, including heightened health and safety consciousness, and a sharper focus on sustainability.

Consumers, in general, are increasingly aware of the potential dangers linked to using products that contain chemicals and synthetic ingredients. There is evidence to suggest that excessive exposure to potentially dangerous products has long-term health risks, and as such, individuals are seeking health and beauty products that air on the safer side.

Society is also increasingly focused on sustainability and environmental awareness. The perils associated with climate change have encouraged people to pay more attention to where their products come from, as well as whether ingredients are ethically sourced and packaging is environmentally friendly. Consumers are more inclined to buy products from brands that align with their values. Given that natural and organic skincare products are more commonly associated with efficacy and transparency, consumers tend to trust clean brands more. 

Among the most popular clean beauty brands are ILIA, Tata Harper, Kosas and RMS beauty. The most coveted clean products include cleansers, moisturizers, serums, sunscreens and haircare. 

Resistance Bands and Yoga Accessories

As part of the home workout craze, resistance bands and yoga accessories have also exploded in popularity. Unlike treadmills and stationary bikes, though, these tools are more affordable, versatile and portable, making them appeal to a wider consumer base.

The pivot toward exercising at home has led to innovation in the industry, and the rise of new tools and equipment constantly hitting the market. While basic resistance bands and yoga accessories might seem simple, they have become essential items for many people, as they can be easily incorporated into countless customizable workout routines. 

Vegan and Plant-Based Food Products

When contemplating the products that are the most in-demand in 2023, it would be remiss to overlook vegan and plant-based food products. Over the past decade, “plant-based” has become a major buzzword, as more and more people commit to adopting vegan or vegetarian diets. 

That’s because, in recent years, individuals have become more aware of the health benefits associated with limiting animal products from their diet, as well as the potential environmental repercussions of livestock consumption. Consuming animal products has negative environmental impacts, including land degradation, water pollution and greenhouse gas emissions. 

As a result, health and environmentally minded individuals are increasingly inclined to reach for plant-based alternatives. The surging societal focus on health and wellness is the central driver behind the booming plant-based industry, and many brands have jumped on the bandwagon.

Businesses like Beyond Meat and Impossible Foods are at the forefront of the field, though there are countless companies that have crafted similar plant-based alternatives to meat. In addition to meat alternatives, dairy substitutes (such as nut milks or vegan cheeses) have also become exceedingly popular – even amongst people who don’t subscribe to a plant-based lifestyle.

Sustainable and Eco-friendly Home Goods

Speaking of sustainability, environmental interests are also dictating consumer habits when it comes to purchasing home goods. The collective environmental consciousness in society has driven the demand for home products with safe ingredients, and brands with a mission to protect the planet. It’s important to keep in mind that consumers are progressively looking for brands that prioritize ethical manufacturing practices, transparency, accountability and social responsibility. 

In particular, eco-friendly cleaning products are high in demand. Traditional cleaning products are often loaded with harmful chemicals that can be dangerous not only to the environment, but also to humans who are exposed to them. Consumers are increasingly reaching for products that use natural, biodegradable ingredients, and eco-friendly packaging is also considered a must for many people.  

Energy-efficient home appliances are also high in demand, with the aim of minimizing energy consumption and reducing carbon footprints. Thanks to technological advancements, there are now home appliance essentials – including refrigerators, dishwashers and washing machines – that reduce energy consumption considerably. Consumers are more alert than ever when it comes to the ecological ramifications of excessive waste generation. 

Smart Home Devices

In tandem with our rising reliability on smartphones, humans have also come to depend on smart home devices such as smart speakers and thermostats. More and more homeowners are integrating advanced technology into their living spaces, which not only enhances convenience and efficiency, but it also makes daily tasks in the household easier to complete. 

Smart speakers, in particular, are all the rage. Amazon Alexa and Google Nest Hub are at the helm of the smart speaker space, and beyond the ability to play music seamlessly, the devices offer a wide range of services within the home. The voice-activated speakers have the propensity to control other devices, including door locks, thermostats, lighting, and entertainment systems. People can even set reminders, ask questions and order products online through their speakers – entirely hands-free. Essentially, they serve as virtual assistants.

Other smart home devices, including thermostats, have also revolutionized the way people live. In fact, some thermostats are so advanced that they can actually detect when homeowners are away, and adjust the temperature in the space accordingly. This serves to reduce energy consumption considerably. Nest and ecobee are leading the charge in the smart thermostat market.

Customized and Personalized Jewelry

Customized jewelry products are in high demand in 2023, too. As a whole, personalized products are increasingly desirable, and this trend is taking the jewelry industry by storm. Customers are now seeking more unique, tailored items that truly reflect their personalities and individual sense of style. Plus, people are increasingly seeking outlets for exclusivity and self-expression, and there is sentimental value associated with personalized pieces, which can feel inherently more special than something that is not customized. 

Several major jewelry brands – including Mejuri, Tiffany & Co. and Pandora – have tapped into this customization trend, and have begun offering personalization options that cater to this market. On certain jewelry items, customers can now choose their own gemstones, metals, and engravings, as well as other customizable features.

Premium Quality Kitchen Utensils and Gadgets

Just as home workouts have become all the rage, so, too, has home cooking – which has spurred an increased demand for high-quality kitchen gadgets and tools that enhance the cooking experience, and make home chefs more efficient and effective.

Premium quality kitchen tools can improve the cooking experience for a number of reasons, including that they allow home cooks to experiment with a wider array of recipes and culinary techniques. Among the most in demand products are food processors, immersion blenders, and stand mixers, which can make chopping, mixing, kneading and pureeing a piece of cake for home chefs. These appliances can save users significant cooking time, too.

Many of these popular gadgets are built to last, and serve as long-term investment pieces for home cooks. Those that are particularly high quality are very durable, making them worth every dollar.

Outdoor Camping and Hiking Gear

People are getting more into outdoor activities, such as camping and hiking, and as a result, products associated with outdoor adventure are in high demand in 2023. People are looking to reconnect with nature, and good quality gear is a necessity when spending long stretches of time in the great outdoors.

When it comes to high quality outdoor camping and hiking gear, durability is essential. Given the unpredictability of outdoor activities, specifically as it relates to weather and terrain, gear must be designed to withstand an array of conditions. There are a few key companies that are leading the outdoor gear market, including Patagonia, REI Co-op, and The North Face. For all three brands, quality is clearly paramount. 

Home Organization and Storage Solutions

As cost of living climbs around the world, some people’s living spaces are shrinking, propelling them to invest in home organization and storage optimization solutions. As a result, storage and organization products are in high demand.

Several types of storage products have risen in popularity, including shelving. Whether it’s freestanding shelving units, wall-mounted shelves or modular storage solutions, enhancing shelving offers enhanced organization in homes. 

Bins and containers have also become increasingly popular, and can be particularly useful for stashing away seasonal clothing, or other items that are not used on a daily basis. Closet organizers are also in-demand, especially those in which consumers can customize the configuration to fit their individual needs.

Not only can storage solutions enhance the aesthetics of a space, but they also contribute to efficient space utilization, and organization optimization.

Baby and Maternity Products

The baby and maternity product market is one that is consistently booming, and filled with several products that are always in high demand. Expecting parents and families are constantly seeking the latest products and gadgets that will cater to the needs of their newborn child, and make the caregiving process as seamless as possible.

Two products in this industry have proven to be particularly high in demand, including baby carriers and nursing essentials. For one, baby carriers are a must-have product for many parents to carry their babies while keeping their hands free. BabyBjörn is perhaps the most popular brand, as it’s known for its functional yet fashionable designs and variety of carrier options. Ergobaby is another beloved brand which sells soft-structured carriers, wraps, and slings. 

On the baby and maternity market, nursing essentials are highly coveted products as well, since they ease the breastfeeding journey for new mothers who are seeking comfort and support. There are a number of popular nursing products, including nipple creams, breastmilk storage bags, nursing pads and nursing bras. Medela and Lansinoh are both popular brands known for their exceptional nursing products. 

DIY Craft Kits and Supplies

Although independent crafts have long been a popular pastime, the “do-it-yourself” or “DIY” trend is fueled, at least in part, by people spending more time at home in recent years. There are several DIY products that are high in demand, including craft kits, which are perhaps the most popular products in the industry.

Craft kits can cater to a range of consumers with varying interests and skill sets. Favoured options include candle-making kits, painting kits, soap-making kits, embroidery kits and beading kits. Engaging in these types of crafts bring immense joy, fulfillment and satisfaction to customers, who continuously purchase more materials to satisfy their artistic interests.

Travel Accessories and Luggage

After a lengthy pandemic pause, the travel industry seems to be back in full swing, and people are more eager than ever to explore different parts of the world. This has spurred a renewed need for travel accessories and luggage, which are in high demand among consumers.

People are especially inclined to invest in innovative travel products, which can range from packing cubes, compression bags, garment folders, adapters and travel pillows and blankets. Innovative luggage options are increasingly popular, too, as they serve to enhance the travel experience and simplify it. Some luggage companies, for instance, have integrated built-in GPS tracking, USB charging ports and integrated digital scales to weigh the bag before a trip to ensure it is within the weight limit. 

In addition to the rising demand for smart luggage, consumers are increasingly seeking baggage that is both durable and lightweight.

Sustainable Fashion and Clothing Items

The sustainability movement has impacted several major markets, including the fashion and clothing industry. In recent years, there has been an increased demand for eco-friendly garments, coinciding with consumers’ heightened concern about the environment. People are actively seeking sustainable alternatives to traditional fashion brands, and this shift has fuelled the success of several sustainability minded clothing companies. 

Generally, these brands opt for eco-friendly, organic materials, and have a smaller ecological footprint. They also emphasize the importance of ethical practices and promote transparency throughout their supply chains. 

Eileen Fisher, Reformation, Everlane and People Tree are all popular for their fair trade and sustainable fashion offerings. They have all developed a strong brand identity, and risen to success as a result of their unwavering commitment to transparency, ethical practices and social impact. This fosters a sense of trust amongst consumers, which keeps them coming back for more sustainable, versatile and trendy products.

Home Office Furniture and Accessories

Amid the pandemic, more people than ever were working from home, which started a trend that seems to be here to say. The remote work boom has naturally driven an increased demand for home office furniture and accessories, as more workers are seeking to create a comfortable work space within their homes. 

Investing in a well-designed home office can improve productivity and comfort, particularly when opting for ergonomic chairs and desks that provide proper support and encourage good posture. Ergonomic furniture is particularly popular when considering home office products that are the highest in demand. 

Accessories, lighting and effective storage solutions are also popular products among remote workers.

Specialty Coffee and Tea Blends

The increasing desire for gourmet at-home experiences has spurred a rising interest in specialty coffee and tea blends among consumers. People are perpetually seeking to elevate their self-care rituals, and investing in delicious, high-quality specialty coffee and tea blends to make from the comfort of home is one way they can level up their lifestyles. 

The most coveted specialty coffee and tea blends have a few common features, including that they offer unique flavour profiles, they have sustainable sourcing practices and they sell premium products. Some notable brands include Blue Bottle Coffee, Kicking Horse, Art of Tea and Harney & Sons.

Gaming Accessories and Equipment

The gaming world has gotten a major boost lately, becoming one of the most popular industries in the e-commerce market. In conjunction with an increasing demand for the games themselves, consumers are also hungry for gaming accessories and equipment to elevate the gaming experience. 

Microsoft, Xbox, and Sony are dominating the market for gaming controllers, which feature advanced functions, including adaptive triggers, haptic feedback and customizable buttons. Gaming headsets are seen as essential, too, as they enable immersive sound, enhanced spatial awareness and improved communication. SteelSeries and Astro Gaming are particularly popular among dedicated gamers.

Other gaming accessories that are high in demand include gaming monitors – which offer sharper visuals – as well as keyboards and mice, which give tactile feedback. Gaming chairs are also increasingly in demand, as they provide ergonomic support and comfort, promote good posture, and minimize fatigue for gamers.

Conclusion

Having a firm grasp on the products that are high in demand is important in order to make insightful decisions — whether you’re a business owner, entrepreneur or consumer.  Of course, it can be challenging to keep up with the latest and greatest trends. Based on our research, though, there are a few key takeaways about popular products outlined above, which can help shed light on future products that will undoubtedly be in demand, too.[6]

It’s clear that people are always seeking “smarter” gear – for their health, for their homes and for their professional lives. As such, it’s probable that smart technology will continue to dominate global markets, and new products will roll out to make life increasingly easy and efficient. People are also leaning into products that enhance their home lives, such as trendy kitchen utensils and home office furniture. The home improvement movement is likely here to stay. 

Of course, tapping into the perspectives of consumers and business leaders is essential for us as a shipping, fulfillment and logistics company. We encourage you to share your wisdom with us on this and other subjects in the comments below!